PARKING at the event: Creativity Inc., is located around the left side of the building at 1710 Industrial Road, San Carlos. However, the parking lot is small and is reserved for other building tenants. Please park on BING STREET, which is nearly adjacent to 1710 Industrial. Thank you! Lorraine's cell phone is 650-218-3387 should anyone have questions. 

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TWITTER #MWAworkshop

FACEBOOK PAGE http://www.facebook.com/events/324697650889391/

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Description: This is a working session, a forum for rolling up our sleeves and forming solutions for pain points in the industry. We are seeking nothing less than great ideas, fruitful partnerships, and promising opportunities, all within a high energy, collaborative, and casual setting.

Attendees: Independent mobile app developers from the Moms With Apps community, plus select individuals who have an interest in where the “apps for kids” industry is headed.

Agenda

1:00pm – Introductions and Ice Breaker – Lorraine and Ahmed

1:30pm - The Perfect App Launch 

Everyone will observe to a short app demo from Josh at Creativity, and then we will break into six teams to create a launch plan for the app. What are the elements involved in launching an app to ensure Top Chart Momentum?

2:30 - Topic Teams

Team – Cross-Platform Strategy

How should independent developers assess iOS, Android, Nook Color, and the various “kids educational” SDKs sprouting up?

Team – Monitization Models

What is the ideal pricing strategy for a kids’ educational app? Premium, Freemium, IAP, subscription, etc.

Team – Branding and Marketing

How can you extend your brand beyond the app? Connecting with your customer, merchandizing, tangible goods and services, social media presence, etc.

More Teams - Cover any topics we deem relevant, such as COPPA and Privacy. 

3:30 – Team Presentations

4:30 – Indie App Consolidation

Open discussion on forming more impactful development teams. How can we do this successfully, while connecting with key influencers in Silicon Valley and beyond?

5:00 – Head out for Dinner at a local restaurant (Martin’s West, Redwood City)

Martin's is at 831 Main Street Redwood City: http://martinswestgp.com/